Tuesday, December 31, 2019

The Cove Film Analysis - 1418 Words

The Cove (Louie Psihoyos, 2009) is a documentary, which follows activist Ric O’Barry and The Ocean Preservation Society to expose the brutal dolphin slaughter in Taiji, Japan. The film constructs a sense of realism through naturalistic aesthetic codes and conventions. These conventions relate to the texts content, style, form and audience response and reception. The Cove employs these four levels of realism to construct a sense of authenticity and to position the audience into understanding a negative point of view portrayed about the dolphin slaughter in Taiji. The convention of content in the documentary concerns the implementation of true events, as well as the casting of real people. The style of The Cove focuses on the manipulation of†¦show more content†¦Ensuring that the cast of a documentary are real people and not actors is also a technique that The Cove incorporates to create a sense of realism. The entire cast of The Cove are established activists who were well known prior to the film for the work they have contributed towards marine protection in organizations such as ‘The Ocean Preservation Society’ and ‘The Sea Sheppard Conservation Society’. Short clips of Ric O’Barry’s history with Flipper the dolphin, and news clips concerning his several arrests were displayed various times during the documentary. Moreover, the featuring of established politicians such as Japan’s International Whaling Commission (IWC) delegate, Joji Morishita and Japan s Fisheries Agency Hideki Moronuki, assists in visually showing the audience that the cast and featured people are not actors, and have been working in their current field for years. These codes and conventions of naturalistic aesthetics concerning content, constructs a sense of realism due to the information and footage presented being filmed from ‘the real world’. Style is a level of realism, which concerns the revealing of screen and media technologies, naturalistic use of lighting and evidence of the production process through codes and conventions to convey a sense of legitimacy. Conventions concerning realism through the use of natural light, direct addressShow MoreRelatedThe Cove Analysis Essay example1445 Words   |  6 PagesThe Cove: Analysis of Rhetorical and Cinematic Strategies The general reason for a documentary is to put forth factual information while attempting to convince the viewing audience of a specific point of view. The film crew behind ‘The Cove’ does this in a way that is informative and accurate, while presenting the information in a manner that allows the viewer to draw their own opinions. ‘The Cove’ follows famous Dolphin Trainer-turned-activist Ric O’Barrey into the dangerous land of Taiji, JapanRead MoreImants Tillers2088 Words   |  9 PagesArt Critical Analysis Mount Analogue is a post-modern artwork by Imants Tillers painted in 1985. This work can be said to be a post-modern piece as Tiller has utilised several techniques common to this style. Bricolage is the creation of a work from a diverse range of things that happen to be available. In this case, Tiller, out of necessity, created his canvas board system. This particular artwork is an appropriation of the rather majestic painting ‘North- East view from the northern top ofRead MoreNew-Fangled League: Cruise, Medical, Film, Wedding and Spiritual Tourism5184 Words   |  21 PagesMedical, Film, Wedding and Spiritual tourism Shivgit Dhaliwal 1.Abstract Tourism is an age old activity associated with civilized nations. Thus, tourism literature too has a long history. This paper critically exam the positioning of a New-fangled league of tourism products in India. The creation of New- fangled tourism products like medical tourism, spiritual tourism, religious circuits, wedding tourism, cruise tourism, caravan tourism and film tourism hasRead MoreApa Style3448 Words   |  14 Pages1967/1968) Dyson, G.G.H. (1977). The mechanics of athletics. (7th edn.). New York: Homes and Meier. Cohen, J. (1977). Statistical power analysis for the behavioral sciences (Rev. edn.). New York: Academic Press. Wolverton, H.(n.d.). The geological structure of the Black Hills. Wilmington: Prairie Press. The concise Macquarie dictionary. (1982). New South Wales: Lane Cove. Nguyen, D.H. (1966). Vietnamese-English dictionary. Rutland Vermont: Charles Tuttle Company. Sadie, S. (Ed.). (1980). The new GroveRead MoreEssay On The Zodiac Killer3047 Words   |  13 PagesBecause of the zodiac and zodiac like go after super (boyfriend and girlfriend). The zodiac kill in mostly in park or in non paper area of the California.†The infamous Bay Area murderer known as the Zodiac Killer has inspired around half a dozen feature films, from 1971s highly fictionalized Dirty Harry to director David Finchers assiduously researched 2007 movie, Zodiac†(.Collis, Clark. To CATCH the ZODIAC Killer. Entertainment Weekly, no. 1468/1469, 02 June 2017,).The zodiac is famous for kill andRead MoreOral Hygiene of High School Students of Pinoma National High School6298 Words   |  26 Pagesdisease. And good oral hygiene not only helps prevent cavities, but is necessary to bottle bad breath. After all we go to great lengths to look and smell pretty. The main purpose of dental hygiene is to prevent the build-up of plaque, the sticky film of bacteria that forms on the teeth. Bacterial plaque accumulated on teeth because of poor oral hygiene is the causative factor of the major dental problems.2 Poor oral hygiene allows the accumulation of acid producing bacteria on the surfaceRead MoreSbi Life Insurance11131 Words   |  45 Pagesinsurance 8 âž ¢ Introduction to organization 15 âž ¢ Process of New Business Processing 21 âž ¢ Process of Compliance activities 23 âž ¢ Process of TAT Comparison 25 âž ¢ Process of Underwriting Department 27 âž ¢ Data Analysis 38 âž ¢ Findings 51 âž ¢ Conclusions 52 âž ¢ Recommendations 53 âž ¢ Questionnaire 54 âž ¢ Bibliography and references 56 Topic To understand the basics of Operations of SBI Life InsuranceRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pages441 441 CASE STUDIES A summary of the case analysis I N T R O D U C T I O N Preparing an effective case analysis: The full story Hearing with the aid of implanted technology: The case of Cochlearâ„ ¢ – an Australian C A S E O N E high-technology leader Delta Faucet: Global entrepreneurship in an emerging market C A S E T W O DaimlerChrysler: Corporate governance dynamics in a global company C A S E T H R E E Gunns and the greens: Governance issues in Tasmania C A S E F O U R Succeeding in theRead MoreFundamentals of Hrm263904 Words   |  1056 PagesHRM 28 PART 2 Chapter 3 Chapter 4 THE LEGAL AND ETHICAL CONTEXT OF HRM Equal Employment Opportunity 56 Employee Rights and Discipline 84 PART 3 Chapter 5 Chapter 6 Chapter 7 STAFFING THE ORGANIZATION Human Resource Planning and Job Analysis 110 Recruiting 132 Foundations of Selection 154 PART 4 Chapter 8 Chapter 9 TRAINING AND DEVELOPMENT Socializing, Orienting, and Developing Employees 182 Managing Careers 208 PART 5 Chapter 10 Chapter 11 Chapter 12 Chapter 13 MAINTAININGRead MoreBusiness in Singapore30736 Words   |  123 Pagesimmediately preceding the current quarter has exceeded S$1 million. A person can also apply to register for GST on a voluntary basis to claim the GST incurred on his business purchases even if his turnover is less than S$1 million. A cost and benefit analysis is recommended to assess if the compliance costs, such as filing of returns, maintaining of records etc. will outweigh the GST costs that are recoverable when one is registered for GST. All taxable supplies of goods and services in Singapore are

Monday, December 23, 2019

Marketing Plan For Mattel Company - 835 Words

Introduction In March 2009, Mattel’s made a decision to open a $30 million Barbie dream house store in Shanghai, China. Mattel was incognizant that this would be one of the worst decisions they have made and it would cost them an immensely colossal set back. Mattel did not market the brand before opening the store in China. Ben Cavendar, a Shanghai-based analyst at China Market Research Group made a statement in a telephone interview, â€Å"In China, no one knows who the brand is† (Bloomberg, 2011). Mattel made a decision to close the store only two years of operation. Genuinely, Mattel inability to localize the Barbie brand and strategic orchestrating predicated on the market caused a sizably voluminous downfall. Six Cultural Issues Conducting business internationally has become an essential part of the overall strategy for many businesses. There are six cultural issues that U.S. businesses should address before attempting to sell their products internationally. †¢ Language Issues. Language barriers are important when selling products internationally. Sometimes we may have to hire translators to speak for the company because customers may have a struggle understanding our first language. Some companies even decide to use outsourcing with customer service. †¢ Conduct Market Research. Conduct market research is consequential to all companies who is considering to sell internationally. A decent market research can assist you get a handle on where your goods orShow MoreRelatedMattel s Target Customers Range851 Words   |  4 PagesAs the world’s leading toy-making company, Mattel has won the hearts and loyalty of children from all ages around the world. Through the immense variety of toys that are developed, Mattel’s target customers range from all shapes and sizes, boys and girls, young and old. Every manufacturer of the children s products, being a part of business organization has the responsibilities to the consumers and the society. Mattel tries very hard to survive by the effective use of factors of production and otherRead MoreThe Discussion Board: Part Core Online Learning702 Words   |  3 PagesAffiliation: The Discussion Board (DB) Part Core Online Learning Locate two export market plans for products similar to EduTot (that is other childrens games and toys). The two market plans similar EduTot are those of Mattel and Hasbro, which focus on the product and place. The companies have employed strong marketing teams that ensure the target market is well supplied with toys and childrens games. These marketing teams have put emphasis on meeting the needs of individuals, groups of teachers andRead MoreMattel Case Study Analysis1294 Words   |  6 PagesUnit Four Mattel Case Study Analysis Tosha Collins Kaplan University School of Business and Management MT 460-04 Management Policy and Strategy Dr. K. Peterson 1/31/12 Unit Four Mattel Case Study Analysis In 1944, the Mattel brand was founded by Ruth and Elliot Handler and Harold â€Å"Matt† Matson. They launched Mattel out of a garage workshop in Southern California. The first Mattel products were actually picture frames, but Elliot soon started using the scrap from the picture frames to createRead MoreMatel Case Stusy Essay1443 Words   |  6 PagesBecause of the company’s product and designs primary for children, it must be sensitive to social concern about children’s right: By assuring parents that their children’s privacy will be respected, Mattel demonstrated that it takes its responsibility of marketing to children seriously. In 2007, Mattel conduct entitled Global Manufacturing principles. In this principle, Mattel’s business partners must ensure high standard for product safety and quality, adhering to practices that meet Mattel’s safetyRead MoreMarketing Management1083 Words   |  5 Pagesstrategy   A.  involves seeking new products for customers not currently being served. B.  offers product-line extensions of existing products to present customers. C.  is merely getting the product to a new market. D.  deals with developing a production plan for a product. 3.  Eddys Ice Cream developed a line of whole fruit sorbets targeted at people who are loyal Eddys consumers, but dislike all the fat and calories in ice cream. What organizational growth strategy was used here?   A.  Product development Read MoreEssay about Amazon.Com and Mattel - a Strategic Perspective1382 Words   |  6 Pagesdirectly to the public through Google’s e-commerce platform (2009, Amazon.com’s 1984 Problems). Mattel, on the other hand, based their strategies on cross-capitalizing on the three core attributes, as evidenced by their 1999 Annual Report. These three attributes are 1) Direct to Consumer through catalogs and the Internet. 2) Interactive – provides a relationship between brand and technology and 3) Mattel International – Applying the market to market strategy to adopt local tastes, economic conditionsRead MoreThe Case Of The Exclusive Pink Color Essay1349 Words   |  6 PagesRisk Mitigation Plan Mitigating risk and identifying what can trigger risk is the best way to avoid a financial impact to the product launch. Fisher-Price is an established company and the parent company, Mattel, has extensive experience in the toy industry and launching new products, which happens multiple times throughout every year. Experience and identifying trends can reduce the amount of risk a company will experience. As it relates to consumer trends, many large companies, including Fisher-PriceRead MoreMattel Case Analysis2373 Words   |  10 PagesMattel Case Analysis Problem Definition The problem surrounding Mattel Inc. is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process), as well as their inability to adapt their marketing strategy or product to the constantly changing â€Å"demographic and socioeconomic trends.† This is supported by Mattel’s legal battle with Carter Bryant and MGA, their forced recall of certain toys that were manufactured overseas, and the increasingRead MoreMattel Inc Segmentation , MKT5711902 Words   |  8 Pages Mattel Inc. Segmentation Tiffany Stoner MKT/571 August 04, 2014 Isaac Owolabi Abstract This paper is about the company Mattel and segmentation. It discusses the segmentation that the company can do for marketing their products. It will discuss demographic, psychographic, geographic and behavioral characteristics segmentations. The paper examine opportunities for a segmentation and what each segmentation means for the company. Mattel Inc. SegmentationRead MoreDols of Mattel - Challenges on the Global Markets2134 Words   |  9 PagesMattel  Ã‚ ­Ã‚  Case  Study  Ã‚ ­Ã‚  Dolls  facing  new  challenges  on  the  global  market I.  Executive  Summary Mattel  produces  and  sells  various  toys  around  the  world  and  among  these  Barbie  fashion  doll  is  the  flagship.  This product  was  criticized  from  more  aspects  from  other  cultures  of  Aisa  where  the  lifestyle  Barbie  represents  is  not commonly  accepted. On  the  other  hand  privacy  issues  were  raised  by  parents  regarding  the  digital  marketing  activity  of  Mattel,  as  rights  of children  are  related  in  this  market. Mat

Sunday, December 15, 2019

Describe the cognitive processes required when preparing for examinations Free Essays

Introduction The aim of the present paper was to investigate and discuss the cognitive processes involved in the preparation for exams. The paper covers the background of cognitive psychology, discussing the separate faculties of cognitive processing. It then goes on to discuss the specific faculties of attention and memory, as these were two fundamental mechanisms included in the literature when taking into account the learning and memorisation of information. We will write a custom essay sample on Describe the cognitive processes required when preparing for examinations or any similar topic only for you Order Now Discussion about the cognitive processes involved in attention and memory is incorporated in to the paper, and suggestions on how students can use cognitive techniques to enhance the performance of these cognitive processes whilst preparing for exams are subsumed. The paper concludes with the suggestion that the working memory model as proposed by Baddeley Hitch (1974) is the main cognitive process involved in exam preparation. The term â€Å"cognition† is derived from the Latin word â€Å"cognoscere† which when translated in to the English language, denotes the meaning â€Å"to know†. Hence, cognitive psychology is concerned with the scientific study of human cognition. Processes such as perception, learning, judgement, decision making and memory are some of the mechanisms that constitute as cognitive ability. The fundamental aim of researchers in the field of cognitive psychology is to establish how individuals acquire and apply knowledge and information to and from their environments (Lu Dosher, 2007). Knowledge through perception is attained by way of the five senses where different aspects of the information such as form and motion represent various different features of the stimuli (Livingstone Hubel, 1988; Ungerleider Mishkin, 1982; Julesz, 1971). The purpose of learning is to improve the response of the individual to their environment (Kandel, 1976; Estes, 1969). Thus, throug hout the psychological literature on cognitive processing, emphasis has been based on the effect of prior experience and procedural knowledge on an individual’s performance (Roediger, 1990). The attention function of the cognitive process manages information so that the mind operates efficiently without becoming overloaded. This is done through selective processing, whereby certain pieces of information are elected for processing. Additionally, the attention faculty may also manage the intake of simultaneous pieces of information by dividing and distributing the resources applied to them (Broadbent, 1957; Posner, 1980; Treisman, 1969). The judgement and decision making faculty of cognitive processing is required for the individual to effectively perform a voluntary behaviour. The choice that the individual makes may be driven by implicit or explicit judgement and selection, implicating that the individual may have a conscious or unconscious cause for their decision (von Neuma nn Morgenstern 1944; Luce, 1959). Yet, the most developed aspect of cognitive psychology and the study of cognitive processes is the faculty of memory. Memory studies place considerable emphasis on investigating the methods in which memories are acquired, stored and retrieved. Research provides indication that the capacity of memory is divided to perform separate duties such as retaining information about the environment, procedures, skills and running the working memory mechanism (Cowan, 1995; Dosher, 1999). The essay at hand endeavours to discuss which cognitive processes are employed during preparation for an exam, with specific references to the attention and memory functions of the brain, as these are the two functions that go hand in hand when retaining and recalling information (Cherry, 2014). The aptitude to process information selectively through attention, and retain information in a way in which is accessible through the working memory are two imperative aspects of cognitive capacity. While evidence indicates that attention plays little role in the maintenance of information encoded in the memory (Fougnie, 2008), it has been suggested that there are strong links between the working memory and attention faculties of the cognitive mind during the encoding and manipulation process of knowledge acquisition (Cherry 2014; Fougnie, 2008). Theoretical models of the working memory commonly describe a role for attention. However, between these different models, the exact role for attention has not been agreed on and remains vaguely unclear, thus debates about which processing stage that attentional selection occurs (Fougnie, 2008). The most widely accepted model of memory is the Working Memory Model proposed by Baddeley and Hitch in 1974. In this model, attention is the mediator between sensory memory and the central executive, where sub functions such as the phonological store and the visuospatial sketch pad, two short term memory stores, hold short term auditory and visual information respectively. These are known as the ‘slave systems’ and provide evidence as to how humans are able to multitask. According to the working memory model, the information from these slave systems are then transferred back to the central executive whereby they are encoded in the long-term memory (Fougnie, 2008). These findings provide an outline to which cognitive processes occur during exam preparation, where students attempt to retain information that they will later on retrieve. Yet, further research suggests that learning and retaining information for exams may be a more complex procedure than those outlined by memory models (Hill, 2009). Ebbinghaus (1885) investigated the method in which the retention and forgetting of information occur. The establishment of the forgetting curve provided insight into how memories dissipate over a period of time (Groome, Brace, Dewart, Edgar, Edgar, Esgate, Kemp, Pike Stafford, 2006). Similarly, Bartlett’s Story Recall experiment (1932) lent insight to the notion that information is required to hold semantic value in order to be remembered (Groome, et al., 2006). Thus, according to Hill (2009), the most effective ways for students to memorise information for their exams is through repetition, elaboration and organisation. To further elaborate on the suggestions of Ebbinghaus (1885), Bartlett (1932) and Hill (2009), researchers proposed several studies in sustenance. Ebbinghaus (1885) further stated that in order to avoid forgetting and enhance memory, repetition was significantly valuable. Making use of the ‘mind’s voice’, the phonological loop, the cycle o f learning and accurately recalling strengthens the memory, thus making exam preparation easier as less time will be required to re-learn the material, hence why revising for exams more than once improves recall (Hill, 2009). Moreover, in favour of Bartlett (1932), it has been found that information possessing semantic value is recalled more efficiently (Craik Tulving, 1975; Ley, 1978). It may be hypothesised that the explanation of is deduced to the attention function of the working memory selecting meaningful information in order to enhance the individual’s performance based on prior learning and experience. Based on these findings, mnemonics may be suggested as an effective revision tool, since associating information with vivid visual imagery and words has proven enhanced recall (Bower, 1972). Furthermore, presenting information in a structured manner in which meaning is conveyed has been found to facilitate recall (Hill, 2009). By grouping or ordering materials in an or ganised manner, the individual will take advantage of the mind’s existing method of representing information semantically, thus making the information easier to encode and retrieve through memory. For example, Ley et al (1978) found that presenting medical information to patients in an organised and structured way improved their recall up to 25%. Thus, it is suggested that students adequately organise their learning materials in a semantic manner in order to prepare for their exams in the most resourceful way. Although the literature has provided rich evidence to support the notion that the memory and attention faculties play a major role in exam preparation, there are also relevant limitations in need of addressing. The working memory model has been criticised as being invalid, as when new studies propose findings that do not fit with the current working memory model, the working memory model is modified in order to accommodate the new findings. This makes it difficult to falsify the model or replace it with a new one, and indicates that any research findings based on the working memory model are void (Neath Nairne , 1995). Moreover, the findings of Ebbinghaus (1885) have been questioned, as the subject of his study was himself. Without any objective findings, researchers believe the results of the forgetting curve to be unreliable (Hill, 2009). Despite these criticisms, later research based on both the working memory model and the forgetting curve has successfully uncovered new findings on the cognitive processes involved in memory (Groome, et al., 2006). In conclusion, the findings in the literature have lent ample support to the notion that exam preparation heavily relies on the cognitive processes of attention and memory. The literature has indicated that these two faculties work conjointly in order to achieve long-term memory. Studies on the Working Memory Model have identified the specific roles of the two cognitive processes, and the literature has provided further support on how the working memory model is vital in exam revision through detailed descriptions of these functions. Studies on memory retention and forgetting have implicated that repetition, elaboration and organisation are the key skills that an individual needs to employ whist preparing for exams in order to maintain an optimal memory capacity for the revised information. Regardless of the limitations associated with the research done on memory, the working memory model still stands as a strong representative for the cognitive process involved in exam preparation. References Baddeley, A.D. Hitch, G.J. (1974). Working memory, in G.H. Bower (Ed.), The Psychology of Learning and Motivation: Advances in Research and Theory. Vol. VIII. 47-90, New York: Academic Press. Bartlett, F.C. (1932). Remembering. Cambridge: Cambridge University Press. Bower, G.H. (1972). Mental imagery and associative learning. In L. Gregg (Ed.), Cognition in Learning and Memory, 51-88. Broadbent, D. E. (1957) A mechanical model for human attention and immediate memory. Psychological Review, 64. 205-215. Cherry, K. (2014). Top 10 Memory Improvement Tips. Retrieved from: http://psychology.about.com/od/cognitivepsychology/tp/memory_tips.htm Accessed: 12/03/14 Craik, F.I.M. Tulving, E. (1975). Depth of processing and the retention of words in episodic memory. Journal of Experimental Psychology, General, 104. 268-294. Cowan, N. (1995) Attention and memory: an integrated framework. New York: Oxford University Press. Dosher, B.A. (1999) Item interference and time delays in working memory: Immediate serial recall. International Journal of Psychology Special Issue: Short term/working memory, 34. 276-284. Ebbinghaus, H. (1885). Uber das Gedachtnis. Untersuchungen zur experimentellen Psychologie. Leipzig: Dunker Humbolt. Estes, W. K. (1969) Reinforcement in human learning. In J. Tapp (Ed.), Reinforcement and behavior. New York: Academic Press. Fougnie, D. (2008). The Relationship Between Attention and Working Memory. New Research on Short Term Memory. 1-45. Groome, D., Brace, N., Dewart, H., Edgar, G., Edgar, H., Esgate, A., Kemp, R., Pike, G. Stafford, D. (2006). An introduction to cognitive psychology. Processes and disorders. Second Edition. East Sussex: Psychology Press. Hill, G. (2009). AS A Level Psychology Through Diagrams: Oxford Revision Guides. Oxford: Oxford University Press. Julesz, B. (1971). Foundations of cyclopean perception. Chicago: University of Chicago Press. Kandel, E. R. (1976) Cellular basis of behavior: An introduction to behavioural neurobiology. San Francisco: W. H. Freeman. Livingstone, M.S. and Hubel, D.H. (1988) Segregation of form, colour, movement and depth: Anatomy, physiology and perception. Science, 240. 740–749. Ley, P. (1978) Memory for medical information. In Gruneberg, M.M., Morris, P.E. Sykes, R.N. (eds) Practical Aspects of Memory. London: Academic Press. Lu, Z.L. Dosher, B.A. (2007). Cognitive Psychology. Scholarpedia.2(8), 2769. Luce, D. R. (1959) Individual choice behavior; a theoretical analysis. New York: Wiley. Neath, I. Nairne, J.S. (1995). Word length effects in immediate memory: Overwriting the trace decay theory. Psychonomic Bulletin and Review, 2, 429-441. Posner, M.I. (1980). Orienting of attention. Quarterly Journal of Experimental Psychology, 32, 3-25. Roediger III, H. L. (2002) Processing approaches to cognition: The impetus from the levels-of-processing framework. Memory, 10. 319-332. Treisman, A. M. (1969) Strategies and models of selective attention. Psychological Review, 76. 282-299. Ungerleider, L.G. Mishkin, M. (1982) In D.J. Ingle, M.A. Goodale, R.J.W. Mansfield (Eds.). Analysis of visual behavior. Cambridge, MA: MIT Press. von Neumann, J. Morgenstern, O. (1944). Theory of Games and Economic Behavior, Princeton, NJ: Princeton Univ. Press. How to cite Describe the cognitive processes required when preparing for examinations, Essay examples

Saturday, December 7, 2019

Business Promote Fitness Gym In Australia †Myassignmenthelp.Com

Question: Discuss About The Business Promote Fitness Gym In Australia? Answer: Introducation In this report adamantine study has been conducted on the undertaken fitness business industry and developed business plan to promote fitness gym in Australia. In this report, fitness business has been undertaken and structure business model to promote and effective running of fitness business in Australia have been taken into consideration. This report reflects all the internal and external factors which will be faced by entrepreneurs while running it fitness business in Australia in determined approach. Business plan In order to start a business in fitness industry in Australia, there are several business options such as health center, Spa business, dietician experts and fitness body center. However, with the increasing ramification of economic changes and peoples inclination towards fitness industry, starting up of Fitness center in Australia is very valuable business decision (Indrawati, N.K., 2014). It is determined after evaluating various internal and external factors that establishment of fitness center in Australia will not only create value of investment and but also create high amount of profit to investors. However, in order to start up a new business in Australia, company needs to evaluate the health industry and existing business organizations (AUDRETSCH, 2014). After evaluating the data from various sources, it is evaluated that more than 40% population in Australia have been suffering from various diseases and illness. Therefore, if Fitness center is established in Australia then it will attract various clients and people in fitness industry. The name of the business is Fast Frame fit city business (Solayman, 2013). Analysis of Australian market and proposed business plan Promoters of Fast frame city center will have to invest at least AUD$ 100 K to start up new business. This cost will be used to install Fast frame city business in Australia. After that, promoters need to adopt cyber computing enterprises resources planning. This ERP system will be used to promote business online. All the required details and information could be collected by promoters by using primary and secondary details (Najmaei Sadeghinejad, 2017). Business model of Fast frame city business It is evaluated that Fast frame city business will be accompanied with several parts and steps in which various functions are performed. It is determined that company needs to install online cyber computing mechanism enterprises resources planning in it business functioning. It is considered that cyber computing mechanism enterprises resources planning will help Fast frame city business to establish effective communication between employee to employee and employees to clients. This innovative business model will establish structured business formation for the effective business functioning. This business model will include the matrix approach in which some of the employees of different department will gather together to deliver the effective services to clients such as internal control department, assessment department and supervision of business. It is observed that in order to establish this new business model of Fast frame city business center, investors and promoters needs to rai se AUD$ 100 K for all the value chain activities. This finance will be used for the following components and activities of business (Desai, et al. 2014). Activities AUD$ Monthly rent and earnest money for taking land and building 100K Leasing machinery 200K Plants and machinery 300K Hiring employee 200K Installation of ERP and cyber computing 100K Marketing and promotion 50K Hiring Experts 50K This level of customized services of Fast frame city business center has been prepared to provide the best possible services to clients in Australian fitness industry. It is evaluated that if Fast frame city business provides customized services to clients in Australia then it will attract more customers towards fitness industry. In addition to this, customization in fitness services in Australia will motivate people to be fit and attractive in determined approach. The business model of Fast frame city center is prepared on the basis of clients perception, values, and choices. This fast Frame city center will have imported machines and fitness plans which will not only increase the peoples experience in fitness activities. In addition to this, experts hired from the foreign will also impart training tips to young people who are ready to take proper level of training and fitness activities in determined approach. Now in the end, it could be inferred that business model of Fast frame c ity business is based on the cyber computing enterprises resources planning and systematic view chain for providing better level of fitness services in Australian fitness industry (Lindskog, 2012). This newly developed business will reflects high amount of profit and increase in overall market share of company in determined approach. References AUDRETSCH, D. B. (2014). Small Business and Entrepreneurship: The Emergence of a Scholarly Field.20 years of Entrepreneurship Research,49. Desai, K., Fisher, I., Witch, E., Vasko, L., Miller, C. Simn, M., (2014). Evolution of a Robust Design Framework for Clinical Development. Indrawati, N.K., (2014). Management by Inspiration: Implementation of Transformational Leadership on Business at Pondok Pesantren*) Sunan Drajat.Procedia-Social and Behavioral Sciences,115, pp.79-90. Lindskog, M. (2012).On systems thinking in logistics management-A critical perspective(Doctoral dissertation, Linkping University Electronic Press). Najmaei, A. Sadeghinejad, Z., (2017). Designing Business Models for Creating and Capturing Shared Value: An Activity-System Perspective.Entrepreneurship: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications, p.335. Solayman, M. M. (2013). STRATEGIC PERFORMANCE MEASUREMENT GUIDELINES AND FRAMEWORK TO MERGE BALANCED SCORECARDS AND BUSINESS INTELLIGENCE TECHNIQUES.ASIAN JOURNAL OF COMPUTER SCIENCE INFORMATION TECHNOLOGY,3(10).